Helping Digital Marketers, Digital Publishers, and Digital Dealmakers Decide and Do Better
Thank you for your interest in Comscient Group and welcome to our website – John Matthews, Principal and Founder, Comscient Group.
Comscient is a research-based consulting firm that helps advertising, marketing services, digital media and information companies optimize digital revenues and profitability, and grow shareholder value by best utilizing their digital assets, digital services, and leveraging digital technology.
Our client consulting work ranges from strategic studies that diagnose and solve problems for clients or provide them with critical insights into strategic issues and industry trends and dynamics, through to business needs analysis and systems architecture design for digital marketing and CRM systems.
Our client services and client engagements include:
Media and Marketing Services Industry Consulting
AdTech and Ad Exchanges Insight and Strategy
Social Intelligence Consulting
Mergers and Acquisition Support
Technology Provider Strategy and Marketing
Private Equity Investment Support
Technology Procurement Consulting
Implementing “Outside-In” Business Intelligence Dashboards
Media and Marketing Services Industry Consulting: helping online publishers devise scalable and robust digital ad sales tactics and strategies to optimize digital revenue and customer relationships through direct and indirect sales channels (ad networks, ad exchanges, real time bidding (RTB), and demand side platforms).
AdTech and Ad Exchanges Insight and Strategy: providing market-based custom research and advisory services covering the emerging “at scale” exchange and platform based display, mobile, video, social, and interactive TV advertising ecosystems.
Digital Marketing Strategy: helping marketers and brands target and engage with customers at scale through a better understanding of emerging digital marketing, new online advertising and customer engagement economics, new online marketplaces, advertising and media technologies, and emerging media market operating systems.
Social Intelligence Consulting: providing social media marketing, online listening and reputation management, and content (thought leadership) marketing services to help B2B technology and professional services companies best address and engage their markets, prospects, and customers.
Mergers and Acquisition Support: providing market based M&A research and advisory services to digital marketing and customer engagement technology companies and their investment banking partners, also advising investment banking partners on client engagements (see our Ad Tech and Social Media Tech Industry Map here).
Technology Provider Strategy and Marketing: providing business strategy, marketing strategy, marketing communications, and social media and digital marketing services to technology providers.
Advising the Consultants: providing custom market based research and advisory services about emerging digital marketing and customer engagement technologies to support middle market through to tier one global management consulting firms in their client engagements and thought leadership marketing.
Private Equity Investment Support: providing industry scanning and industry analysis, target analysis, and due diligence research and advisory to support middle market private equity and other investment firms investing in digital media and digital marketing businesses.
Technology Procurement Consulting: providing market and vendor screening to help clients make optimal selection decisions when procuring digital technology and services.
Implementing “Outside-In” Business Intelligence Dashboards: helping clients design and implement business intelligence dashboards that provide timely and anticipatory intelligence and insights into the changing business environment beyond the walls of the client organization.
Please explore our website to obtain further information and if we may be able to help you with solving a problem please call us on +1 201.946.1800 or email us to discuss your needs further.
